Why is Digital Marketing Important for Businesses in 2020

Why is Digital Marketing Important for Businesses in 2020?

Since the last few decade, the market has witnessed a significant paradigm shift. And some eventual reflections are noted at the same time.

The enhancement in telecommunication industry has made people connected through every where. The importance of internet based platforms and their services can not be unnamed.

In such a situation, if a business needs to grow and sustain in the long run they need to understand the benefits of digital marketing for business and leverage their productivity.

In this article, we will discuss why and how we need digital marketing to grow businesses in 2020.

What is Digital Marketing?

The term Digital Marketing is not that simple as it appears to be. It is as vast as an ocean to explore, and a versatile segment with constantly upgrading callisthenics.

However digital or internet based marketing is about marketing products and services through digital technology and mediums.

Components of Digital Marketing

• SEO or Search Engine Optimization
• Social Media Marketing
• Email Marketing
• App Store Marketing
• Video Marketing
• Big Data Personalization
• Influencer Marketing and many more to count. People sometimes refer radio marketing as the first approach of digital marketing.

Advantages of Using Internet Based Digital Marketing

Before proceeding with the discussion on why is digital marketing important for businesses in upcoming days, you need to know the basic advantages of the same. Internet marketing is –

• Economical, costs you lesser than any traditional advertising methods

• Data-oriented, hence you can diagnose the real time attribution model

• ROI-driven

Let’s proceed with the elemental benefits now.

Brand Development: There are roughly 350 million Facebook and WhatsApp users, 88 million Instagram users, 45 million LinkedIn users, 13 million Twitter users in India.

Such great numbers! Creating brand awareness campaigns on social media can be a clink for your business.

Audience Targeting: Unlike ATL advertising, you have the power to choose and target your prospective customers using different resources with digital marketing.

Acquisition Mediums/Sources: As you have all the real time data, you can analyze the sources or the medium of purchase. You can diagnose the less profitable mediums or even learn how to improve and engage more prospect.

Audience Engagement: With internet based marketing, you can gig engage your audience more efficiently. You can have genuine testimonials, Q/A sessions with your audience, which will certainly boost value to your business and ongoing projects.

Remarketing: Remarketing is also an useful weapon for business elongation. Digital marketing offers you with enormous scopes in business remaining too.

Which Online Platforms to Use?

You must start with –

Promoting your business website (Organic SEO and paid ads)

Social media

Google and Bing My Business listings (free basic features)

Social media promotions

Online aggregators

Business listing sites

With every passing day, we are advancing to a web-based digital future. And thus, to improve and sustain in the long run, it is the need of the hour for any business to reach a professional digital marketing agency, and plan a sustainable growth.